Through The Decades

Explore this interactive timeline to see how America's favorite facial tissue has innovated and evolved through the years.

  • 1920

    The Kleenex® brand invented the facial tissue category, promoted by screen legends. A steady stream of innovations marked the decade.

  • 1924

    The Kleenex® brand invents the facial tissue category.

  • 1926

    Kleenex® facial tissue 200s introduced in Canada as a handkercheif replacement.

  • 1927

    Ads begin featuring screen star testimonials

  • 1928

    First POP-UP® cartons with a perforated opening.

  • 1929

    First with the introduction of colored tissue.

  • 1930

    First with printed tissues.

    The Kleenex® brand was swamped by letters from consumers advocating use of its tissues for colds. The company responded with a new position - 'the handkerchiefs you can throw away.'

  • 1931

    Paper towels introduced.

  • 1932

    First with introduction of Pocket Pack Tissues.

  • 1935

    Sponsored The Story of Mary Malin radio show.

    Kiddie Kerfs introduced.

  • 1940

    Popular promotions and advertising became hallmarks of Kleenex® tissue.

  • 1941

    Introduction of the Kleenex® brand MANSIZE® tissue. 'True Confession' campaign produces 125,000 responses.

  • 1943

    During World War II, paper restrictions are imposed, resulting in the introduction of Kleenex® Chubby in Canada.

  • 1944

    'Little Lulu' sings the praises of Kleenex® tissue.

  • 1945

    Paper restrictions are lifted, and Kleenex® 200s return.

  • 1949

    Eyeglass Tissue introduced. Kleenex® tissue Quadrant Design on display in the Museum of Modern Art.

    Fun fact The early 1940s find much of the world at wat, and Kleenex® tissue is part of the effort. The same material used to matufacture Kleenex® tissue is also used by field doctors and nurses as sterile dressing.

  • 1950

    First with introduction of Pocket Pack Tissues.

    The Kleenex® brand remained an innovative leader, with more celebrity tie-ins and product improvements.

  • 1953

    Creative display materials include animated 'Little LuLu' characters and Arthur Godfrey tie-ins.

  • 1954

    The Kleenex® brand sponsors Perry Como Hour on TV.

  • 1955

    Kleenex first came to Saudi Arabia when Olayan united with Kimberly-Clark to create the General Trading Company.

  • 1956

    Sneezin' Season displays begin

    Fun Fact "Little LuLu' continues appearing in the form of paint books, dolls and masks used as promotion giveaways. In the 1954 book Little LuLu and her Magic Tricks, she reveals slight-of-hand secrets with Kleenex® tissue.

    In 1957, 50 cents and a Kleenex® tissue tear-out strip earns you a Perry Como record album. There are 330,000 requests for the album, which retails for $1.29.

  • 1960

    During this decade of rapid changes, the Kleenex® brand moved its advertising on CBS from evening to daytime programming, anticipating emerging daytime television popularity.

  • 1961

    First with introduction of SPACE-SAVER® packs, resulting in reduced box sites.

  • 1964

    Introduction of Kleenex® Purse Pack.

  • 1967

    First upright carton with introduction of the Kleenex® brand BOUTIQUE® tissue.

  • 1968

    The Kleenex® brand BOUTIQUE® tissue introduced in Canada.

  • 1970

    The Kleenex® brand ushered in new styles, and introduced stylish designs to go with the lastest trends.

  • 1975

    Introduction to Kleenex® brand CASUALS® tissue and Starburst Prints.

  • 1977

    Popular TV star Joanne Worley represents the Kleenex® brand in a new campaign.

    Fun Fact The 1970s usher in new styles and trends, and Kleenex® tissue offers its BOUTIQUE® line of facial tissue. Its bright, stylish colors and designs coordinate with and accent the latest trends.

  • 1980

    The Kleenex® brand introduced SOFTIQUE® tissue, the first scented tissue, and BUNDLE PACK® packaging, popular with the cost-concious consumer. Also, a Hollywood screen legend redecorated his bathroom to match his favorite Kleenex® product.

  • 1981

    Introduction of Kleenex® brand SOFTIQUE® tissue.

  • 1985

    Introduction of Kleenex® brand BUNDLE PACK® tissue.

  • 1986

    Kleenex® SAYS "BLESS YOU"® campaign.

    Kleenex® Holiday Collection introduced in Canada.

  • 1989

    local manufacturing of world renowned brands were introduced in Saudi Arabia.

  • 1990

    Introduction of Kleenex® Ultra, first three-layer tissue.

    The rise in specialty packaging resulted in the creation of Kleenex® rand EXPRESSIONS® tissue and the Kleenex® Holiday Collection, designed to match consumers' personal styles.

  • 1991

    Kleenex® Ultra introduced in Canada.

  • 1994

    An Olayan Kimberly-Clark joint venture partnership developed, when an innovative paper mill was established in Bahrain to support local manufacturing.

  • 1995

    First introduction of designer graphics with Kleenex® EXPRESSIONS® tissue.

  • 1996

    Kleenex® EXPRESSIONS® tissue introduced in Canada. First tissues specifically designed for vehicles with Kleenex® TRAVELLERS® tissue.

    Introduction of new Kleenex® COLDCARE® tissue line of products.

  • 1998

    Kleenex® introduces new designs featuring 6-color printing process for Kleenex® brand EXPRESSIONS®

  • 2000

    The Kleenex® brand is recognized by families in more than 150 countries. To meet consumer demands, more quality products are continuously developed.

  • 2005

    Kleenex® Ultra Soft is reintroduced.

    Kleenex® Brand Moist Cloths are introduced.

  • 2009

    Kleenex was advertised on TV in the GCC region for the first time.

  • 2010

    Kleenex domain expanded with Hand & Face Sanitizing wipes including other tissue products

  • 2011

    Olayan Kimberly-Clark ‘s growing facial tissue business was further expanded when they set up a state-of-the-art production machine in the Bahrain paper mill.

  • 2015

    Introducing Calorie Absorb Tissues

  • 2016

    Introducing new launches

    - Kleenex Silk launch, 3-ply facial tissues
    - Kleenex Soft Pack
    - Kleenex Collections, Arabic inspired designs
    - Kleenex 3-ply Extra Dry bath tissue