Through The Decades
Explore this interactive timeline to see how America's favorite facial tissue has innovated and evolved through the years.
The Kleenex® brand invented the facial tissue category, promoted by screen legends. A steady stream of innovations marked the decade.
The Kleenex® brand invents the facial tissue category.
Kleenex® facial tissue 200s introduced in Canada as a handkercheif replacement.
Ads begin featuring screen star testimonials
First POP-UP® cartons with a perforated opening.
First with the introduction of colored tissue.
First with printed tissues.
The Kleenex® brand was swamped by letters from consumers advocating use of its tissues for colds. The company responded with a new position - 'the handkerchiefs you can throw away.'
Paper towels introduced.
First with introduction of Pocket Pack Tissues.
Sponsored The Story of Mary Malin radio show.
Kiddie Kerfs introduced.
Popular promotions and advertising became hallmarks of Kleenex® tissue.
Introduction of the Kleenex® brand MANSIZE® tissue. 'True Confession' campaign produces 125,000 responses.
During World War II, paper restrictions are imposed, resulting in the introduction of Kleenex® Chubby in Canada.
'Little Lulu' sings the praises of Kleenex® tissue.
Paper restrictions are lifted, and Kleenex® 200s return.
Eyeglass Tissue introduced. Kleenex® tissue Quadrant Design on display in the Museum of Modern Art.
Fun fact The early 1940s find much of the world at wat, and Kleenex® tissue is part of the effort. The same material used to matufacture Kleenex® tissue is also used by field doctors and nurses as sterile dressing.
First with introduction of Pocket Pack Tissues.
The Kleenex® brand remained an innovative leader, with more celebrity tie-ins and product improvements.
Creative display materials include animated 'Little LuLu' characters and Arthur Godfrey tie-ins.
The Kleenex® brand sponsors Perry Como Hour on TV.
Kleenex first came to Saudi Arabia when Olayan united with Kimberly-Clark to create the General Trading Company.
Sneezin' Season displays begin
Fun Fact "Little LuLu' continues appearing in the form of paint books, dolls and masks used as promotion giveaways. In the 1954 book Little LuLu and her Magic Tricks, she reveals slight-of-hand secrets with Kleenex® tissue.
In 1957, 50 cents and a Kleenex® tissue tear-out strip earns you a Perry Como record album. There are 330,000 requests for the album, which retails for $1.29.
During this decade of rapid changes, the Kleenex® brand moved its advertising on CBS from evening to daytime programming, anticipating emerging daytime television popularity.
First with introduction of SPACE-SAVER® packs, resulting in reduced box sites.
Introduction of Kleenex® Purse Pack.
First upright carton with introduction of the Kleenex® brand BOUTIQUE® tissue.
The Kleenex® brand BOUTIQUE® tissue introduced in Canada.
The Kleenex® brand ushered in new styles, and introduced stylish designs to go with the lastest trends.
Introduction to Kleenex® brand CASUALS® tissue and Starburst Prints.
Popular TV star Joanne Worley represents the Kleenex® brand in a new campaign.
Fun Fact The 1970s usher in new styles and trends, and Kleenex® tissue offers its BOUTIQUE® line of facial tissue. Its bright, stylish colors and designs coordinate with and accent the latest trends.
The Kleenex® brand introduced SOFTIQUE® tissue, the first scented tissue, and BUNDLE PACK® packaging, popular with the cost-concious consumer. Also, a Hollywood screen legend redecorated his bathroom to match his favorite Kleenex® product.
Introduction of Kleenex® brand SOFTIQUE® tissue.
Introduction of Kleenex® brand BUNDLE PACK® tissue.
Kleenex® SAYS "BLESS YOU"® campaign.
Kleenex® Holiday Collection introduced in Canada.
local manufacturing of world renowned brands were introduced in Saudi Arabia.
Introduction of Kleenex® Ultra, first three-layer tissue.
The rise in specialty packaging resulted in the creation of Kleenex® rand EXPRESSIONS® tissue and the Kleenex® Holiday Collection, designed to match consumers' personal styles.
Kleenex® Ultra introduced in Canada.
An Olayan Kimberly-Clark joint venture partnership developed, when an innovative paper mill was established in Bahrain to support local manufacturing.
First introduction of designer graphics with Kleenex® EXPRESSIONS® tissue.
Kleenex® EXPRESSIONS® tissue introduced in Canada. First tissues specifically designed for vehicles with Kleenex® TRAVELLERS® tissue.
Introduction of new Kleenex® COLDCARE® tissue line of products.
Kleenex® introduces new designs featuring 6-color printing process for Kleenex® brand EXPRESSIONS®
The Kleenex® brand is recognized by families in more than 150 countries. To meet consumer demands, more quality products are continuously developed.
Kleenex® Ultra Soft is reintroduced.
Kleenex® Brand Moist Cloths are introduced.
Kleenex was advertised on TV in the GCC region for the first time.
Kleenex domain expanded with Hand & Face Sanitizing wipes including other tissue products
Olayan Kimberly-Clark ‘s growing facial tissue business was further expanded when they set up a state-of-the-art production machine in the Bahrain paper mill.
Introducing Calorie Absorb Tissues
Introducing new launches
- Kleenex Silk launch, 3-ply facial tissues
- Kleenex Soft Pack
- Kleenex Collections, Arabic inspired designs
- Kleenex 3-ply Extra Dry bath tissue